Thursday, February 28, 2008

Representin'

It's a question I see a lot of screenwriters at the foothills of the heap ask: Agent or Manager?

First, let's define the differences. In my experience...

Managers typically have fewer clients, provide more hands-on script development, focus on networking opportunities (setting up meetings), and are more often in a position to be willing to "break" a new writer.

Agents typically have more clients, offer less one-on-one time, and focus more on making a sale or securing a writing assignment. Agents are registered with the state of California.

Managers are not registered with the state and, technically, are not supposed to negotiate a deal (they'll set you up with an entertainment attorney for that).

Think of it this way: A Manager is more like your Research & Development Department and your Marketing Department. An Agent is more like your Sales Force.

Because agencies come with a verifiable reputation and track record, it should be easier to do your homework on an agent. In theory, they should be more of a known commodity.

Because anybody can hang up a shingle and call themselves a manager, you need to do your due diligence. Both managers and agents will get a 10% commission on any money you make while working with them.

Any manager or agent who asks you to pay upfront for any service whatsoever is not legit. Run away.

So, back to the original question. If you're a new writer looking to break in, my feeling is that you have a better shot at aligning yourself with a manager who is willing to take on new clients. You want someone with good script development instincts who knows a lot of people. This is your chance to get your calling card script into a lot of peoples' hands.

And if things go well, the manager can hook you up with an agent.

The other option is to look for an ambitious junior agent who's willing to work with unknown writers.

And of course, there's the Big Ass Caveat -- there is no instruction manual. There is no definitive road map. There is no blueprint for a career path. It happens differently for everyone.

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